About

Small startup business owner concept. two successful young baristas women standing in bar counter in cafe. happy coffeehouse waitresses in aprons smiling confidently to camera in coffee shop.
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Mission & Values

See Me Fund is a social impact fund increasing access to capital for female entrepreneurs and promoting equity and opportunity globally.

Our mission is to build an ecosystem of funding bridging the gap in access to capital for women entrepreneurs opening the door for scalable growth and economic advancement. We do not play by traditional organization rules. We implement innovative and aggressive solutions and prioritize our mission over profit.

We know women entrepreneurs are less likely to apply for business funding for fear of rejection. Women-Led businesses receive less than 3% of venture capital funding, with Black-Led businesses receiving less than 2%. Additionally, funding to black-owned firms fell by 41%, Latino-Led by 32%, and Asian-Led by 26%.

We exist to tear down the red tape women founders face when attempting to access business capital. We understand that capital is powerful and that, where deployed, it reflects what communities you choose to empower.

Team

Diona Richards, Founder and CEO

Diona Richards is a business advisor with more than 15 years of successfully navigating the complexities of the financial industry and launching innovative partnerships with public, private, and nonprofit sectors. She is an expert in corporate and business banking verticals and has worked with the top financial institutions and nonprofits worldwide.

In 2020, Diona launched See Me Fund, a social impact organization providing women entrepreneurs access to capital, resources, and strategic networks. In 2022, she launched Seen, a global podcast that promotes women's visibility.

With a mission to uplift women, she understands that capital is powerful and that, where deployed, it reflects what communities you choose to empower.